Hi, I’m Gareth. A Welsh Design Director living in Amsterdam. I help create brand & digital experiences for planet-friendly projects.

Headshot of Gareth.

My mission is to collaborate with and grow organisations, brands and people who are climate and socially conscious.

For over twelve years I have practiced graphic and web design, set art direction, written short films and spectacularly failed at game design. I’m proudly multidisciplinary. Obsessed with learning about new creative disciplines and the infinite possibilities when bringing them together.

I’ve lead talented design teams across Europe and the US. Creating experiences with globally renowned brands.

I've also mentored in initiatives which empower young creatives such as AKQA's Future Academy, D&AD New Blood Academy and Future Lions.

In recent years, I worked as Creative Director at AKQA Amsterdam studio. To help grow and nurture the design, motion and creative technology team, while setting the standard of work. During this time we consistently achieved most innovative company with ability to execute in the Gartner Magic Quadrant report.

2022 marks the start of a new journey for me. To combine my experience and skills for the organisations, brands and people who need it most.

Climate change is the most important challenge and exciting creative brief of our time. I believe creative minds have a responsibility to empower those capable of making positive change and be part of the solution.

Follow me on Twitter or Instagram for updates. Contact me anytime on LinkedIn or Mail.

If your mission is socially responsible, sustainable, educational, regenerative or even carbon negative, let's work together.

hi(@)gareth-hughes.com

Clients

Career

2018 — 2021

Creative Director

AKQA

Amsterdam

2017 — 2018

Senior Art Director

AKQA

Amsterdam

2015 — 2017

Art Director

AKQA

Gothenburg + London

2014 — 2015

Senior Designer

AKQA

London

2011 — 2014

Designer

2018 — 2021

Manchester

2010 — 2010

Designer

2018 — 2021

Manchester

Recognition

2022

Webby: Silver in Best Visual Design

2022

Webby: Silver in Connected Products & Wearables

2021

7 projects selected for the AKQA 10 Year Book

2019

Spin Awards – Best E-com

2018

AKQA Journal

2017

D&AD New Blood Mentor

2017

AKQA Journal

2017

AKQA Journal

2016

The Dots – Master Class

2015

The Atlantic

2013

MMU Digital Innovation

2012

The Atlantic

2012

Vimeo Staff Pick

2012

Computer Arts – 5 page feature

2011

Computer Arts

2010

WIRED

2010

Awwwards Site of the Day