Unlocking Access

A membership concept which is both a memorable experience and rewarding for loyal customers.

Client: Swarovski
Studio: AKQA
Creative Direction: Gareth Hughes
Design: Gareth Hughes
Creative: Rick Gerrits, Gareth Hughes
Strategy: David Vogel
Motion: Lexington Baly

Tiers unlock exclusive services and events. A new content ecosystem uncovers rich stories and initiatives from around the world.